Philanthropy is a living thing one should enjoy while active.
It is an investment in impactful initiatives that reflect your values and legacy and a powerful tool for the transmission of those values to future generations. Philanthropy is one of the most visible channels of investment and communication around issues of common concern – issues that help families forge their image and establish their presence in the public eye. It is a vehicle for expressing yourself and generating an image that will be closely linked to the family name.
While some choose to build mausoleums, others channel their passions into giving, perpetuating their legacy and transforming the nature of their intellectual activity and preoccupation in the second phase of their lives. While some choose to hide behind their wealth and distance themselves from public life, others choose to make a difference through responsible investment and transmit their passion for involvement to the next generation.